Social Media Management

  • Social media can be a primary revenue driver for savvy business owners who know their way around content. Social media can also become a money pit when used incorrectly. Build a social media presence that your clients remember with Apex Merchandising small business social media services and drive them to your website ready to convert.

  • People love brands that speak their language. Our team takes the time to get to know your audience and give your potential customers what they want, when they need it.
    • Social media posts that stand out in your target audience’s feed.
    • Participate deeply in the social media networks that your ideal customers are most active in.
    • Achieve business goals by sharing relevant content and CTAs.
  • Nothing says high quality like a business that has a cohesive design standard on their social media profiles. Join the ranks of your top competitors by showcasing a brand and design standard that is original and resonates with your top customers and values.
    • Enhance social media performance with original graphic design.
    • Stand out in crowded social feeds with signature design elements that make your content instantly recognizable.
    • Build brand value with a social media marketing strategy that plays within the bounds of your brand guidelines.
  • Managing social media for small business has taught us that the faster you optimize your social media campaigns, the closer you get to virality. We review social strategy on an ongoing basis, so you can:
    • See your social media content improve and become more relevant.
    • Easily see how your social media management services are improving your online presence.
    • Leverage growth on social media for continuous improvement.
  • Depending on your product or service offering, our team will likely suggest one or more of the following platforms for growing your social media community.
    • Facebook Marketing
      • Excellent for the 30+ age demographic.
      • Videos work best for engagement, growth, and advertising.
      • With a robust advertising platform, Facebook is a great place to start social media advertising campaigns.
    • Instagram Marketing
      • Instagram can be a powerful organic tool, especially for B2C small businesses.
      • Videos work best for engagement, growth, and advertising.
      • If you have an active and fun workplace culture, Instagram allows you to showcase it brilliantly.
    • LinkedIn Marketing
      • Best for B2B businesses especially those with innovative product or service offering.
      • Professional content and thought leadership drive engagement and establish industry authority while building valuable business connections.
      • LinkedIn also has hiring capabilities and can become a powerful hiring tool for your business.
    • TikTok Marketing
      • Perfect for reaching younger demographics and building brand awareness.
      • Short form video content creates authentic connections and showcases brand personality.
      • Turn trending moments into marketing wins with rapid-response content that resonates with Gen Z and Millennial audiences.
  • Translating your brand into a social media presence is no simple task. Only with social media experts that specialize in graphic design, videography, and copywriting can you truly make an impact.
    • When you utilize our services, Apex Merchandising becomes your one-stop social media production shop. From media planning to content creation, and copywriting, our team partners with you to create original or templated content for your brand.
  • As a small business owner, connecting the dots from social media results to your bottom line can be a daunting task. Depending on the extent of your social media management services with Apex Merchandising, we will provide you with reporting that reflects an agreed upon level of complexity, up to and including website and conversion data. Either way, you will have visibility into the engagement, link clicks, and follower growth that your social profiles are experiencing under our care.